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Each group will develop a proposal for a new e - commerce ( including mobile commerce and social commerce ) business venture. You are highly
Each group will develop a proposal for a new ecommerce including mobile commerce and social commerce business venture. You are highly encouraged to think out of the box and propose a business model that does not exist.
When picking a business model, think about the following questions:
o What do successful ecommerce firms such as Google, Facebook, Instagram, Snapchat, Airbnb, Uber have in common? What aspects of their business model are innovative and position them well for success?
o What are some ecommerce ventures that failed? What factors contributed to their failure?
Conduct research in professional magazines
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