Each member of the group should upload here her/his individual analysis of a different segment/market, following the instructions given in class.

Remember, you need to develop your analysis always aiming to answer the 3 basic questions for the segment/market you are analyzing:

(1) What is going on? Meaning your results (i.e., sales, market share, BEI, etc.) in that segment/market. Each member of the team should be an expert in one specific segment and country.

(2) Why? This means that you need to use the 4 Ps as a diagnostic tool of your strategy versus your competitors' strategies in meeting those consumers preferences (i.e., what they want, how they buy, where they buy and how your promotion, product, price, and place matches those preferences compared to the 4Ps of your competitors in that segment/market). Thus, you need to be able to identify your strengthsand weaknesses in that segment/market. In case you are not yet competing in that segment/market, you need to understand the strengths and weaknesses of the brands presently competing in that segment/market.

(3) What are you going to do about it? Here you have to briefly state if you are going to continue with your present strategy, or not, and how you suggest it should be changed to improve your results in that segment/market.In case you do not yet have a presence in that segment/market, you need to part thinking what your strategy should be to enter and be successful in that segment/market.

For this assignment, upload a Word or Excel file showing a concise table summarizing (1) and (2) as indicated in class. For (3), write brief paragraph explaining your strengths and weaknessesand the changes you suggest to your strategy for that segment/market.

This assignment should be made as soon as possible after obtaining the results of the round so your groupmates can benefit from your analysis. I will take this into consideration when assigning the individual marks related to your team's performance at the end of the simulation game.