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Each morning, Nathan Ivery stocks the drink case at Nathan's Beach Hut in Daytona Beach, Florida. Nathan's Beach Hut has 120 linear feet of
Each morning, Nathan Ivery stocks the drink case at Nathan's Beach Hut in Daytona Beach, Florida. Nathan's Beach Hut has 120 linear feet of refrigerated display space for cold drinks. Each linear foot can hold either five 12-ounce cans or three 20-ounce plastic or glass bottles. (Click the icon to view the information on the cold drinks.) The beverage stand can sell all drinks stocked in the display case each morning. Read the requirements Requirement 1. What is the constraining factor at Nathan's Beach Hut? What should Nathan stock to maximize profits? What is the maximum contribution margin he could generate from refrigerated drinks each day? The constraining factor is contribution margin. Nathan's should stock the drink with the Complete the product mix analysis to determine which product would maximize Nathan's profits Nathan's Beach Hut Product Mix Analysis cola-cola bottled water tobe-cola 12 oz. Cans 20 oz. Bottles 20 oz. Bottles has the highest contribution margin per linear foot of shelf space. To maximize profits, Nathan's should devote all its shelf space to (Round your answer to the nearest whole dollar.) The maximum contribution margin that Nathan could generate each day from refrigerated drinks is Requirement 2. To provide variety to customers, suppose Nathan refuses to devote more than 65 linear feet and no less than 20 linear feet to any individual product. Under this condition, how many linear feet of each drink should be stocked? How many units of each product will be available for sale each day? Show how Nathan should stock his shelves, based on each product's contribution margin (CM): 1st stock maximum contraint of linear ft with product having the CM: linear ft. with product having Next minimum constraint of the CM: linear ft. with product having Stock the remaining the CM: Now calculate the units available for sale based on the product mix determined above. cola-cola in 12 oz. cans: bottled water in 20 oz bottles: Units for sale cans bottles tobe-cola in 20 oz. bottles: bottles Requirement 3. Assuming the product mix calculated in Requirement 2, what contribution margin will be generated from refrigerated drinks each day? (Round your answers to the nearest whole dollar.) cola cola in 12 oz cans: bottled water in 20 oz. bottles: tobe-cola in 20 oz bottles Total Contribution Margin Data table The beverage stand sells three types of cold drinks: 1. Cola-Cola in 12-oz. cans for $1.55 per can 2. Bottled water in 20-oz. plastic bottles for $1.65 per bottle 3. Tobe - Cola in 20-oz. glass bottles for $2.20 per bottle Nathan's Beach Hut pays its suppliers the following: 1. $0.20 per 12-oz. can of cola-cola 2. $0.45 per 20-oz. bottle of bottled water 3. $0.70 per 20-oz. bottle of tobe-cola Nathan's Beach Hut's monthly fixed expenses include the following: Hut rental Refrigerator rental 345 75 1,500 Nathan's salary. $ 1,920 Total fixed expenses
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