Each student is required to post a response to problem CP9-5 on page 521: Consider all the details in the case and address the question in your own terms. Consider a range of rational current factors that would establish a Present Value for the lottery prize. Address then marketing issues that compel the lottery to ignore the Present Value in their messaging. Since I once served as the Washington State Lottery Marketing Director, what advice would you share with me about the promotional aspects of the Lottery in this state? Critical Thinking Case CP9-5 L09-7 Evaluating an Ethical Dilemma: Fair Advertising A State Lottery Commission ran the following advertisement: The Lotto jackpot for this month's drawing is $10 million, which will be paid out to the winning ticket in equal installments at the end of each year over the next 20 years. Do you agree that the lottery winner has won $10 million? If not, what amount is more accurate? State any assumptions you make.