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Each student must select TWO brands from the same industry (for example, KFC and McDonalds in the fast-food industry, or Apple and Samsung in the

Each student must select TWO brands from the same industry (for example, KFC and McDonalds in the fast-food industry, or Apple and Samsung in the technology industry). Compare between the two brands on how effective in positioning its brands in the aspect of attributes, benefits, belief, and values

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