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Each student will prepare to conduct marketing research and develop a methodology for data collection and construct a survey and interview questionnaire to measure consumers'
Each student will prepare to conduct marketing research and develop a methodology for data collection and construct a survey and interview questionnaire to measure consumers' perceptions of service quality at a student selected collegiate or professional sporting event. The purpose of this assignment is for students to evaluate the key elements comprising the sport experience based on information learned during lectures/discussion. Your task is to apply classroom material to a real-world sport/leisure setting
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