Each student will select a unique company for his or her Marketing Plan Project using the Module 2 Focus Company Discussion, indicating the name of the company along with your rationale for your selection, by the specific deadline date noted in the Course Calendar. Your instructor will review your selection and during the course of the discussion, notify you if it is not approved. Your selection must be unique and is based on a first-come, first served basis. I would strongly suggest that you select a company that you are interested in researching, and one in which you can find both their internal and external data. Select a company that is publicly traded, where financials (income statement, balance sheet). as well as company history, marketing information, etc. is readily available. PLEASE NOTE: I will not be able to approve companies like eBay, Uber, Facebook, Twitter, and Netflix, nor any Privately held company, as you will have difficulty finding all of the information you will need to fully answer each of the questions in the template. To confirm your selection, complete the following steps: 1. Review the instructions in Module on the learning Modules page. Visit several websites like Hoovers, Ask.com, Google, Yahoo, etc., as well as your chosen company's website to ensure you will have access to the information you need There are other sources listed in Schoolcraft's Business Webliography and Marketing Webliography. There is also a Business Resources tab in your course to assist you with additional reference suggestions. (Wikipedia will not be an acceptable reference.) You can find an example of what your finished marketing plan should look like in Appendix A in your textbook. A complete marketing plan on S&S Smoothie Company is outlined for you in this appendix. 2. Check the discussion to verify your company has not already been selected by another student. Only one person can profile each company to ensure we cover as many companies as possible. 3. Post your selection in the discussion. Identify your selection in the title of your posting in the subject line to make it easier for students to verify company availability. To earn full points, be sure to include the required two (2) reasons why you selected this company in the message content of your discussion. Post early to ensure you get your first choice of companies to research! Points Due in Deliverables Module Focus Company Selection Select a large. publicly traded corporation to study and complete your Marketing Plan Project throughout the semester, 2 Select a company you would be interested in learning more about. This could be a company from which you purchase products or services, a company for which you would like to work a company you admire, etc. Your selection must be approved by your instructor 5 25 Marketing Plan, Part A: Situational Analysis You should use the questions listed in each section of Part A on the template to formulate your responses. However, your responses should be in paragraph format not bullet points or Q & A format. This will assist you when you pull together your final Project Summary. Note that there are three parts to this segment: Part A-1 Internal Environment (8 points) Part A-2 External Environment (8 points). Part A-3 SWOT Analysis (9 points). Be sure to answer all of the questions provided in the template for each of these three parts. Marketing Plan, Part 8: Marketing Objectives For this section of your project, you are to assume that you are the Marketing Executive of your focus company and prepare three Marketing Objectives for your focus company's Marketing Plan, which follows the framework identified in the Build a Marketing plan template. When writing your three objectives, state them in SMART terms. This means that each of your three objectives should include: A specific metric that is measurable using numbers or percentages The title of the person who you will assign to be responsible for this agreed upon objective. A realistic budget A time frame or deadline date State each of your three objectives individually, as each will be worth eight (8) points for a total of 24 points for this assignment Marketing Plan, Part C: Marketing strategies Prepare each of the five sections of the Marketing Strategies section of your Marketing Plan for your focus company, Use the Build a Marketing Pion template to assist you and be sure to include your responses to each question in that template G 24 12 25 You should use the questions listed in each section of Part on the template to formulate your responses. However, your responses should be in paragraph format, not bullet points or Q & A format. This will assist you when you pull together your final Project Summary. Note that there are five parts to this segment: Part 1 Select Target Markets and Positioning (5 pts). Part C-2 Product Strategies (5 pts) Part 3 Pricing Strategies (5 pts) Part C-4 Distribution Strategies (5 pts). and Part 5 Promotional Strategies (5 pts) 13 25 Marketing Plan Part D: Implement and Control the Marketing Plan Prepare the implement and Control the Marketing Plan section of your Marketing Plan for your focus company. Use the Build a Marketing Plantemplate to assist you and be sure to include your responses to each question in that template. You should use the questions listed in each section of Part D on the template to formulate your responses. However, your responses should be in paragraph format, not bullet points or Q & A format. This will assist you when you pull together your final Project Summary. Note that there are five parts to this segment Part D-1 Action Plans (5 pts). Part D-2 Responsibility (5 pts). Part D-3 Time Line (5 pts. Part D-4 Budget (5 pts) and Part D-s Measurement and Control (5 pts). Marketing Plan Project Summary The final piece of this project is your Marketing Plan Project Summary. This is not a resubmission of your entire Marketing Plan, but will include your responses to four required paragraphs inside Module 14 to summarize your research in building a Marketing Plan for your Focus Company. Each paragraph must provide complete responses to each question and is worth 5 points. The remaining five points comes from citing two references 12 pts) and proper spelling and grammar (3 pts). References should not include Wikipedia or your textbook. 14 25 Total 130 Each student will select a unique company for his or her Marketing Plan Project using the Module 2 Focus Company Discussion, indicating the name of the company along with your rationale for your selection, by the specific deadline date noted in the Course Calendar. Your instructor will review your selection and during the course of the discussion, notify you if it is not approved. Your selection must be unique and is based on a first-come, first served basis. I would strongly suggest that you select a company that you are interested in researching, and one in which you can find both their internal and external data. Select a company that is publicly traded, where financials (income statement, balance sheet). as well as company history, marketing information, etc. is readily available. PLEASE NOTE: I will not be able to approve companies like eBay, Uber, Facebook, Twitter, and Netflix, nor any Privately held company, as you will have difficulty finding all of the information you will need to fully answer each of the questions in the template. To confirm your selection, complete the following steps: 1. Review the instructions in Module on the learning Modules page. Visit several websites like Hoovers, Ask.com, Google, Yahoo, etc., as well as your chosen company's website to ensure you will have access to the information you need There are other sources listed in Schoolcraft's Business Webliography and Marketing Webliography. There is also a Business Resources tab in your course to assist you with additional reference suggestions. (Wikipedia will not be an acceptable reference.) You can find an example of what your finished marketing plan should look like in Appendix A in your textbook. A complete marketing plan on S&S Smoothie Company is outlined for you in this appendix. 2. Check the discussion to verify your company has not already been selected by another student. Only one person can profile each company to ensure we cover as many companies as possible. 3. Post your selection in the discussion. Identify your selection in the title of your posting in the subject line to make it easier for students to verify company availability. To earn full points, be sure to include the required two (2) reasons why you selected this company in the message content of your discussion. Post early to ensure you get your first choice of companies to research! Points Due in Deliverables Module Focus Company Selection Select a large. publicly traded corporation to study and complete your Marketing Plan Project throughout the semester, 2 Select a company you would be interested in learning more about. This could be a company from which you purchase products or services, a company for which you would like to work a company you admire, etc. Your selection must be approved by your instructor 5 25 Marketing Plan, Part A: Situational Analysis You should use the questions listed in each section of Part A on the template to formulate your responses. However, your responses should be in paragraph format not bullet points or Q & A format. This will assist you when you pull together your final Project Summary. Note that there are three parts to this segment: Part A-1 Internal Environment (8 points) Part A-2 External Environment (8 points). Part A-3 SWOT Analysis (9 points). Be sure to answer all of the questions provided in the template for each of these three parts. Marketing Plan, Part 8: Marketing Objectives For this section of your project, you are to assume that you are the Marketing Executive of your focus company and prepare three Marketing Objectives for your focus company's Marketing Plan, which follows the framework identified in the Build a Marketing plan template. When writing your three objectives, state them in SMART terms. This means that each of your three objectives should include: A specific metric that is measurable using numbers or percentages The title of the person who you will assign to be responsible for this agreed upon objective. A realistic budget A time frame or deadline date State each of your three objectives individually, as each will be worth eight (8) points for a total of 24 points for this assignment Marketing Plan, Part C: Marketing strategies Prepare each of the five sections of the Marketing Strategies section of your Marketing Plan for your focus company, Use the Build a Marketing Pion template to assist you and be sure to include your responses to each question in that template G 24 12 25 You should use the questions listed in each section of Part on the template to formulate your responses. However, your responses should be in paragraph format, not bullet points or Q & A format. This will assist you when you pull together your final Project Summary. Note that there are five parts to this segment: Part 1 Select Target Markets and Positioning (5 pts). Part C-2 Product Strategies (5 pts) Part 3 Pricing Strategies (5 pts) Part C-4 Distribution Strategies (5 pts). and Part 5 Promotional Strategies (5 pts) 13 25 Marketing Plan Part D: Implement and Control the Marketing Plan Prepare the implement and Control the Marketing Plan section of your Marketing Plan for your focus company. Use the Build a Marketing Plantemplate to assist you and be sure to include your responses to each question in that template. You should use the questions listed in each section of Part D on the template to formulate your responses. However, your responses should be in paragraph format, not bullet points or Q & A format. This will assist you when you pull together your final Project Summary. Note that there are five parts to this segment Part D-1 Action Plans (5 pts). Part D-2 Responsibility (5 pts). Part D-3 Time Line (5 pts. Part D-4 Budget (5 pts) and Part D-s Measurement and Control (5 pts). Marketing Plan Project Summary The final piece of this project is your Marketing Plan Project Summary. This is not a resubmission of your entire Marketing Plan, but will include your responses to four required paragraphs inside Module 14 to summarize your research in building a Marketing Plan for your Focus Company. Each paragraph must provide complete responses to each question and is worth 5 points. The remaining five points comes from citing two references 12 pts) and proper spelling and grammar (3 pts). References should not include Wikipedia or your textbook. 14 25 Total 130