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Each year Adventure Zone Amusements, headquartered in Calgary, Alberta, runs a major amusement park ( Wander Wonder ) in Southern Alberta. Adventure Zone Amusements has
Each year Adventure Zone Amusements, headquartered in Calgary, Alberta, runs a major amusement park Wander Wonder in Southern Alberta. Adventure Zone Amusements has developed a growing customer base due to familycentered marketing, sensible costmanagement avoiding new, expensive, unproven rides and innovative use of technology. Adventure Zone Amusements president Angela Kurusugawa and the board of directors are championing a refresh of the company that will cover everything from their branding and marketing to their facilities and technology.
Let me describe my vision Angela said. For admissions, we will replace the traditional ticket by adopting a computerbased RFID smartband system to use as passes. RFID smartbands, with a small scannable tag that contains the passs ID number, will account for almost all sales. Each pass has a passtype: from the passtype we will know the initial credit balance. Each admission will then be a debit against the pass until it has no credit left. Our database will track passes and their associated admissions, but not tickets.
WanderWonder currently tracks attractions, which we identify by an AdventureZonegenerated ID number only attractions are active at any one time For each attraction, we track its manufacturers name, descriptive name, gross weight in kilograms minimum height for a child to ride and quantity of credits needed for admission, as well as an attractiontype code, which will be one of: rida adult ride prea premium adult ride ridc child ride prec premium child ride dsen display for entertainment dsps display for public service and spcn special concert For each of these seven attractiontypes, we track whether or not it is taxdeferred.
Passes are one of ten types, as shown in the table below. Initial balance can be credits or rides, depending on the type of pass...
Pass type code Pass type description Initial balance Suggested list price Days before expiry
smca small creditpass: adult attractions
lgca large creditpass: adult attractions
smcc small creditpass: child attractions only
lgcc large creditpass: child attractions only
mdrc medium ridepass: child rides only
mddc medium ridepass: displays and concerts only
daa daypass: adult attractions
dac daypass: child attractions only
wka weekpass: adult attractions
wkc weekpass: child attractions only
Passes can be purchased in the park from any of the kiosks in total we track each kiosks AdventureZonecreated ID number, its location on the park grid, the minimum number of staff for the kiosk, the amount of electricity watts needed by the kiosk for signage and also the watts needed for interior lighting. For each pass purchased, the kiosk # and selling employees ID # are recorded. Also, the customer can optionally fill out a form rarely done except for more expensive passes including their family name, given names, email address, snail mail address which involves five fields: two separate address lines as well as municipality, provincestate and postalcode as well as the estimated number of monthly park visits. In response to that form, a customer ID number is also created. Our database currently tracks customers.
Whether or not the customer submits a form, they can use their pass for admission to attractions. The admitting employee will pass an electronic reader over their pass and can instantly tell if the pass has sufficient credit remaining and if the passtype is denied from admission to the chosen type of attraction. Note: all types of passes allow admission to all types of attractions, except for those or so combinations recorded as denials for example: in one denial, a small childride passtype smcc is denied admission to regular adult rides rida Whenever a particular passtype attractiontype combination is to be denied, it is also given a denial ID number, a denial begindate and possibly an enddate.
If the customers pass is not denied and has sufficient credit, then the database records the admission. That admission is included in calculating the total credits used for any future use of the pass. If a customer ever challenges the correctness of the computer records about his pass, one of the kiosks can print out a passreport, something like the three admissions for pass below:
Pass #: Purchase Date: Aug Cancelled Date: Selling Kiosk #: Selling Emp#:
Cust #: Cust Name: Peters, Joe
Pass Type: lgca Initial Balance:
Admission# Attraction# Attraction
Name Admitting Emp# Admission
DateTime Cancelled DateTime Credits
Zipper :
Sky Launcher :
Dragon Coas
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