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Each year, Brown Motors surveys 7,700 former and prospective customers regarding satisfaction and brand awareness. For the current year, the company is considering outsourcing
Each year, Brown Motors surveys 7,700 former and prospective customers regarding satisfaction and brand awareness. For the current year, the company is considering outsourcing the survey to RBG Associates, which has offered to conduct the survey and summarize results for $35,420. William Brown, the president of Brown Motors, believes that RBG will do a higher-quality job than his company has been doing but is unwilling to spend more than $10,000 above current costs. The head of bookkeeping for Brown has prepared the following summary of costs related to the survey in the prior year: Mailing $17,500 Printing (done by Lester Print Shop) Salary of Pat Fisher, part-time employee 6,400 who stuffed envelopes and summarized data when surveys were returned (140 hours x $17) 2,380 Share of depreciation of computer and software used to track survey responses and summarize results 1,250 Share of electricity/phone/etc. based on square feet of space occupied by Pat Fisher vs. entire company 660 Total $28.190 Activate Windows Go to Settings to activate Windows.
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