Each year, the Interbrand consultancy compiles a ranking of global brands. The top-ranked brands for 2017 are shown in Table 10-2. Browse through the list and choose any brand that interests you. Compare its 2017 ranking with the most recent rank-ing, which you can find online at www.interbrand.com. How has the brands ranking changed? Consult additional sources (e.g., articles from print media, annual reports, the companys Web site) to enhance your understanding of the factors and forces that contributed to the brands move up or down in the rankings