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Eagle Company makes the MusicFinder, a sophisticated satellite radio. Eagle has experienced a steady growth in sales for the past five years. However, Ms. Luray,

Eagle Company makes the MusicFinder, a sophisticated satellite radio. Eagle has experienced a steady growth in sales for the past five years. However, Ms. Luray, Eagle's CEO, believes that to maintain the company's present growth will require an aggressive advertising campaign next year. To prepare for the campaign, the company's accountant, Mr. Bednarik, has prepared and presented to Ms. Luray the following data for the current year, Year 1:

Variable costs:
Direct labor (per unit) $ 81
Direct materials (per unit) 43
Variable overhead (per unit) 14
Total variable costs (per unit) $ 138
Fixed costs (annual):
Manufacturing $ 389,000
Selling 296,000
Administrative 795,000
Total fixed costs (annual) $ 1,480,000
Selling price (per unit) 410
Expected sales revenues, Year 1 (23,000 units) $ 9,430,000

Eagle has an income tax rate of 30 percent.

Ms. Luray has set the sales target for Year 2 at a level of $11,070,000 (or 27,000 radios).

(c)

Ms. Luray believes that to attain the sales target (27,000 radios) will require additional selling expenses of $299,000 for advertising in Year 2, with all other costs remaining constant. What will be the after-tax operating profit for Year 2 if the firm spends the additional $299,000?

(d)

What will be the break-even point in sales dollars for Year 2 if the firm spends the additional $299,000 for advertising? (Solve by computing volume in units first. Round up to the nearest whole unit.)

(e)

If the firm spends the additional $299,000 for advertising in Year 2, what is the sales level in dollars required to equal the Year 1 after-tax operating profit? (Solve by computing volume in units first. Round up to the nearest whole unit.)

(f) At a sales level of 27,000 units, what is the maximum amount the firm can spend on advertising to earn an after-tax operating profit of $758,000?

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