Eagle Store SWOTT Analysis

answer an Action Plan to address the SWOT Analysis. six to eight Paragraphs for each part of the SWOTT analysis. The idea of this assignment is to make plans about these ideas can put these bullet ideas into an actual strategy

Target audience

1. Students
2. All Audience
3. Staff/ teachers
4. Alum
5. Families
6. Extra curricular

Strengths:

• It can draw alum back which may make them want to get involved with the school again ( alumni only)
• It gives students something to wear for school spirit (students only)
• The staff can wear it during work ( faculty only)
• The Clothes are reasonably priced which might make families want them as they are an affordable price (families only)
• Provides promotion for the school (All Audience)
• It provides the school money so it can support itself and better give ammeintes to those it serves ( all audiences)
• Brand Recognition for (all Audiences)
• Uses student input trends. ( Student audience)
• Caters to the targets well (All Audiences) .

Weaknesses:

• Many of the clothing items were out of stock ( All Audience)
• The store small would be tough to accommodate a large crowd ( All Audience)
• There isn't a large surplus of individual items ( All Audience)
• There isn't much in terms of variety of products ( All Audience)
• The store Itself needs to updated itself to be more flashing eye catching (All Audience)
• The store is in a location that isn't as often traveled by students ( students only)
• No changing rooms (all audience)
• No laid out hour times (all audience)
• Varsity Jackets ( Students Only)
• Surveys (All audience)

Opportunities

• The Eagle store could definitely use the Instagram to help their sale (students only)
• The Eagle store could really promote themselves at events such as pep rallies (Only Students)
• They could also use web advertisements and a web store to promote and sell the eagle store merch (All Audience)
• They could use the mail to alumni as a way to promote their items (Alumni)
• They could find the most affordable vendors as a way to minimize costs. (All Audience)
• The fact they have full domain in the school they could set up small kiosk like stands around the school to boost awareness and drive sales for students( students only)
• The eagle store could sell to students school supplies ( Students only)
• Special promo (Students Only)

Threats

• The economy might be down so people have less money ( all audience)
• Covid which might keep people away from the store itself (all audience)
• Outside Competition from other clothes producers (all audience)
• Perhaps a shortanges of clothing materials (all audience)
• Older students give younger siblings cloths (students affected)
• The summer months where there is nobody in school for of the year (Students/ parents)
• Price increase from vendors ( All Audience)
• Lack of school spirit (All Audience)
• Lack of stock (All Audience)
• Online Stores ( All Audiences)

Trends

• They could take advantage the uptick of selling things online to all of its demographics (All Audience)
• They could also take advantage of the winter holiday (Families)
• They could take advantage of athletes need for gear ( Extracurricular)
• they could start an online department of their store (All audience)
• They could start making advertisements throughout the school to promote themselves (All students)
• They could do surveys to see what the eagle store visitors might like to by thats not in store (all Audience)
• Watterson wear wednesday days ( all Students)
• Fitness trends ( all audiences)
• Locker sticker for computers (Students Only)
• Create a social media instagram presence ( Students Only)