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Early on, only about 22 percent of the companies that hired GPS Marketers ranked them as excellent. This was disheartening and discouraging to the owners
Early on, only about 22 percent of the companies that hired GPS Marketers ranked them as excellent. This was disheartening and discouraging to the owners of the company, and they hired a management consulting firm to help them determine where the problem lay within their company. The consultants found that the company had an inadequate analysis system that adversely affected almost all of the company's work for its clients. Fixing the deficit would necessitate hiring someone skilled in tracking analytics, and the owners were hesitant to take on an additional employee. Which of the following statements best addresses why it would be a good idea to add this capability to the company's toolbox? Having the capacity to track analytics for all the company's marketing projects would enable the owners to focus. Improving the system to track analytics and provide feedback to customers would address the deficit that most often reduced the company's rankings. Adding another employee to track analytics would free up other employees to better manage their work-life balance. Making improvements in the system that tracks analytics would signal to the employees that the company values that system above others
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