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Eastern Chemical Company produces three products. The operating results of the current year are: Product Sales Quantity Target Price Actual Price Difference A 1,350 $

Eastern Chemical Company produces three products. The operating results of the current year are:

Product Sales Quantity Target Price Actual Price Difference
A 1,350 $ 291.00 $ 292.00 $ 1.00
B 6,750 303.60 261.60 (42.00)
C 675 208.50 316.00 $ 107.50

The firm sets the target price of each product at 150% of the products total manufacturing cost. It appears that the firm was able to sell Product C at a much higher price than the target price of the product and lost money on Product B. Tom Watson, CEO, wants to promote Product C much more aggressively and phase out Product B. He believes that the information suggests that Product C has the greatest potential among the firms three products because the actual selling price of Product C was almost 50% higher than the target price, while the firm was forced to sell Product B at a price below the target price.

Both the budgeted and actual factory overhead for the current year are $648,600. The actual units sold for each product also are the same as the budgeted units. The firm uses direct labor dollars to assign manufacturing overhead costs. The direct materials and direct labor costs per unit for each product are:

Product A Product B Product C
Direct materials $ 56.00 $ 120.40 $ 71.00
Direct labor 26.00 18.00 13.50
Total prime cost $ 82.00 $ 138.40 $ 84.50

The controller noticed that not all products consumed factory overhead similarly. Upon further investigation, she identified the following usage of factory overhead during the year:

Product A Product B Product C Total Overhead
Number of setups 3 6 4 $ 9,600
Weight of direct materials (pounds) 406 256 356 148,500
Waste and hazardous disposals 31 51 36 337,500
Quality inspections 36 41 41 81,000
Utilities (machine hours) 2,700 7,600 1,350 72,000
Total $ 648,600

What is the new target price for each product based on 150% of the new costs under the ABC system? Compare this price with the actual selling price. (Round your intermediate calculations and final answers to 2 decimal places.)

Product A Product B Product C
Product costs:
Activity system
ABC- based product pricing:
Target price
Actual selling price
Difference in price $0.00 $0.00 $0.00

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