Eastern Company just completed building new production facilities at an investment of $825,000. The firm budgeted the following costs for the production of 20,000 units of its one and only product, for its first fiscal year: Direct materials $8.40 per unit Direct labour $6.00 per unit Factory overhead: Variable $5.70 per unit Fixed $110,000 Selling & administrative Variable $2.50 per unit Fixed $75,000 The firm requires a profit equal to 10% on its investment. Required: - The company uses the "full cost plus target return on investment" approach to pricing its product. Calculate the firm's target selling price per unit