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Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and web-site construction
Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and web-site construction is estimated to be $160,000. Variable processing costs are estimated to be $6 per book. The publisher plans to sell single-user access to the book for $46.
(a) | Build a spreadsheet model in Excel to calculate the profit/loss for a given demand. What profit can be anticipated with a demand of 3,500 copies? |
For subtractive or negative numbers use a minus sign. | |
$ | |
(b) | Use a data table to vary demand from 1,000 to 6,000 in increments of 200 to test the sensitivity of profit to demand. Breakeven occurs where profit goes from a negative to a positive value, that is, breakeven is where total revenue = total cost yielding a profit of zero. In which interval of demand does breakeven occur? |
(i) Breakeven appears in the interval of 3,600 to 3,800 copies. | |
(ii) Breakeven appears in the interval of 4,000 to 4,200 copies. | |
(iii) Breakeven appears in the interval of 4,200 to 4,400 copies. | |
(iv) Breakeven appears in the interval of 4,400 to 4,600 copies. | |
- Select your answer -Option (i)Option (ii)Option (iii)Option (iv)Item 2 | |
(c) | Use Goal Seek to answer the following question. With a demand of 3,500 copies, what is the access price per copy that the publisher must charge to break even? |
If required, round your answers to two decimal places. | |
$ |
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