Question
Eastman Publishing Company is considering publishing an electronic textbook on spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and Web site
Eastman Publishing Company is considering publishing an electronic textbook on spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and Web site construction is estimated to be $160,000. Variable processing costs are estimated to be $6 per book. The publisher plans to sell access to the book for $46 each. Eastman has created a predictive model that estimates demand as a function of price. The predictive model is demand = 4000-6*p where p is the price of the e-book. Build a spreadsheet model to calculate the profit/loss for a given price. Use goal seek to compute the price that results in break even Use a data table that varies price from $50 to $400 increment of $25 to find the price that maximizes profit. Please answer with Excel spreadsheet!
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