Question
Eastwood Corporation manufactures numerous products, one of which is called Beta-96. The company has provided the following data about this product: Unit sales (a) 52,000
Eastwood Corporation manufactures numerous products, one of which is called Beta-96. The company has provided the following data about this product:
Unit sales (a) | 52,000 | ||
Selling price per unit | $ | 76.00 | |
Variable cost per unit | $ | 46.00 | |
Traceable fixed expense | $ | 1,406,024 | |
Management is considering decreasing the price of Beta-96 by 6%, from $76.00 to $71.44. The companys marketing managers estimate that this price reduction would increase unit sales by 5%, from 52,000 units to 54,600 units. Assuming that the total traceable fixed expense does not change, what net operating income will product Beta-96 earn at a price of $71.44 if this sales forecast is correct?
Multiple Choice
$1,322,880
$(17,000)
$(83,144)
$1,389,024
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started