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EasyFind manufactures and sells golf balls. The company is conducting a price test to find a better price point. Presently their golf balls sell for

EasyFind manufactures and sells golf balls. The company is conducting a price test to find a better price point. Presently their golf balls sell for $23 per dozen. Their current volume is 5,370 dozen per month. They are considering reducing their sales price by 23% per dozen.

CALCULATED VARIABLES: newvol = 9,054 newunits = 6,974 newucont = $7.71 newprice = $17.71 tcont = $69,810 revenues = $123,510

What % increase in unit sales is necessary to achieve the same level of total contribution?

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