Question
Eatzy's, an SLC-based upscale sandwich restaurant, has recently released financial information relating to franchise store opportunities. The estimated fixed acquisition cost of the franchise would
Eatzy's, an SLC-based upscale sandwich restaurant, has recently released financial information relating to franchise store opportunities. The estimated fixed acquisition cost of the franchise would be $300,000.
A new franchise store is estimated to sell 150,000 products (units) per year. The annual revenue and expense estimates for a new franchise store, in addition to the one-time acquisition cost, would be:
Sales | $1,500,000 |
Product Discounts (variable in proportion to Sales) | $60,000 |
Ingredients (variable in proportion to Sales) | $375,000 |
Crew Labor (variable in proportion to Sales) | $345,000 |
Management and Other Store Overhead Costs (fixed) | $195,000 |
Selling, General, and Administrative Costs (fixed) | $255,000 |
Eatzy's also charges a franchise royalty fee (which represents a cost in addition to the costs discussed above). The fee is 5% of sales over and above the breakeven sales (breakeven sales are the sales at the break-even point).
A typical Eatzy's store has 55 employees on average and about 3,700 square feet of floor space. In the most recent SLC Chronicle readers' poll, Eatzy's was named by loyal customers as "Best Lunch Hour Spot" for its swift service and good group accommodations, and "Best Restaurant for Kids" for its nutritious food.
A potential franchisee, Neo Inc., manufactures supply packages used for integrating consumer home theater, audio, computer, and security systems. The company wants to diversify its business and is considering, as the first step in a larger plan, the acquisition of an Eatzy's franchise store. Neo is a publicly-traded firm and is sensitive to signaling profitable operations to its shareholders. Neo currently has an ROI of 10% and a cost of capital of 13%.
You should make the following assumptions, where applicable, in preparing any quantitative analyses:
- The franchise acquisition cost should be depreciated on a straight-line basis over ten years.
- Income taxes should be ignored.
You should justify clearly any further assumptions that you believe you need to make to answer the following questions.
Q1. What is the residual income of an Eatzy's franchise store for the first year of operation should Neo decide to become a franchisee? Use the acquisition cost as the investment base for the first year of operation.
Q2. What is the return on investment of an Eatzy's franchise store for the first year of operation, should Neo decide to become a franchisee? Use the acquisition cost as the investment base for the first year of operation. (If your answer is 15%, enter as 15).
Q3. Should Neo invest in the Eatzy's franchise considering the residual income and the return on investment of an Eatzy's franchise store? Explain your answer.
Q4. Executives at Neo are paid annual cash bonuses based on the following formula:
Bonus = ($800 x Years of Service) + ($100,000 x ROI), where ROI = Return on Investment
Are the incentives of Neo executives aligned with Neo shareholders with respect to the decision of whether or not to invest in the Eatzy's franchise? Explain your answer.
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