eBook Print item Break-Even Analysis Media outlets often have websites that provide in-depth coverage of news and events. Portions of these websites are restricted to members who monthly subscription to gain access to exclusive news and commentary. These websites typically offer a free trial period to introduce viewers to the website. Assume that during a recent fiscal year, one outlet spent $2, on a promotional campaign for its website that offered two free months of service for new subscribers. In addition, assume the following informa Number of months an average new customer stays with the service (including the two free months) 18 months Revenue per month per customer subscription $24 Variable cost per month per customer subscription $8 Determine the number of new customer accounts needed to break even on the cost of the promotional campaign. In forming your answer, (1) ost of the promotional campaign as a fixed cost, and (2) treat the revenue less variable cost per account for the subscription period as the unit ontribution margin. accounts Feedback Check My Work Fixed costs divided by the unit contribution margin equals ak-even point in units. eck My Work Previous