E-business has changed the way companies do business. In the last few years, process digitization and the adoption of increasingly modern sales models have brought about significant changes in commercial relations. For a while only large companies were able to implement an e-business framework, nowadays, small and medium-sized brands also benefit from digital business.
E-business is the entire business organization, whereas e-commerce is a well-known term for electronic commerce. It’s nothing other than the purchase and sale of services and products on the internet. In this process, all stages are carried out online: viewing products, choosing what to buy, and making payment. Afterward, customers decide whether they want to receive the product at home or pick it up at a store location. There are different types of ecommerce:
B2B (business to business), B2C (business to consumer), and C2C (consumer to consumer).
Gift Co. is a small personal gifting store. The owner at Gift Co. has decided to create an e-commerce website to increase their customer base and offer a convenient shopping experience.

QUESTION 1
Assume you are the business analyst hired by the owner of Gift Co. to assist in the planning of the e-commerce website. Your initial task is to conduct e-commerce market research to determine the feasibility of the e-commerce website to Gift Co.. Market research allows a company to determine the viability of a product or service by gathering information about the needs and preferences of its potential customers. Provide a detailed discussion on the types of e-commerce/e-business market research that can be conducted. (Question must be answered in line with the given article).

QUESTION 2
Assuming the same role of business analyst, the next task entails you to formulate and e-business strategy for Gift Co. Discuss the steps you will follow to create an affective e-business strategy for Gift Co. (Question must be answered in line with the given article).

QUESTION 3
The owner of Gift Co. needs to select a business model for the e-commerce website. Gift Co. offers gifting services to individual customers. State the appropriate business model that should be adopted and further discuss the positive aspects of such a model. (Question must be answered in line with the given article).

QUESTION 4
The owner of Gift Co. has requested for the report on the challenges of e-commerce websites. Report to the owner of Gift Co on the key challenges experienced with e-commerce sites.