Question
E-Commerce and its expanded adoption due to the Coronavirus pandemic 1. Name 2 E-commerce companies who benefited and grew during this pandemic? (NO AMAZON, WALMART,
E-Commerce and its expanded adoption due to the Coronavirus pandemic 1. Name 2 E-commerce companies who benefited and grew during this pandemic? (NO AMAZON, WALMART, SHOPIFY, CANADIAN TIRE AND ZOOM) a. Mention the reasons their business grew. b. What was the role of supply chain in this expansion?
2. Why do you think it is important for retailers to adopt E- commerce? Give valid reasons/examples.
3. Why do you think it is important for consumers to adopt E- commerce? Give valid reasons/examples
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
