E-Commerce Innovation

Explore the strategies and successes of entrepreneur Jeff Bezos. Many other companies are developing innovative strategies to be profitable in multinational e-commerce and are even competing with the e-commerce giant Amazon. Find a multinational company doing something innovative and effective with e-commerce.

Directions: Specifically, be sure to address the following critical elements: Provide a brief background on the company that includes the product(s) or service(s) as well as longevity in e-commerce, and an overview of the companys entrepreneurial roots Analyze the innovative strategy that is being implemented and how it is creating a competitive advantage for the company Evaluate what you believe to be the most important challenge facing this company in the near future Recommend strategies for minimizing that challenge, and support these suggestions with a minimum of two references from the module lesson and independent research.

-Provides a brief background on the company that includes the product(s) or service(s) as well as longevity in e-commerce, and an overview of the companys entrepreneurial roots.

-Analyzes the innovative strategy that is being implemented and how it is creating a competitive advantage for the company

-Evaluate the most important challenge facing this company in the near future.

-Recommends strategies for minimizing this challenge, supported by at least two references