E-Commerce: Landing Page Design

You are the managing director of a web design agency and work for a toy company that is planning a new web presence. You know that it is especially important to make a good first impression on the user of the website and you focus first on the design of a landing page that is as optimal as possible. You can think of several aspects that need to be considered in the design of the landing page. Evaluate the following statements:

1. In the hero shot, it is important to address problems as much as possible and, for example, depict children playing with old toys to increase the desire for new toys.

2. The main headline should not be too abstract, so that the user knows exactly what the website is about.

3. The advantage communication should be as detailed as possible, so that the user really understands what advantages the toy brings with it.

4. As many product features as possible should be presented in the advantage communication in order to show that these are high-quality products.

5. As confidence-building elements, it is important to present e.g. quality awards and social proof, so that the customer feels that others see the company in a positive light.

Whlen Sie eine Antwort:

a.

All statements are correct

b.

Statements 1 and 2 are correct

c.

Only statement 4 is correct

d.

Statements 2 and 5 are correct

e.

No statement is correct