Ecommerce pure play experts like Amazon are leaders and havehoned this business model which has made them formidablecompetitors. Conversely, however, that traditionalretailers are competing well with Ecommerce sites of theirown. They also have a very large shopper loyaltybase that they can leverage. Moreover, many have loyaltyprograms that allow them to target their shopper base to promoteon-line as well as in store purchase.

Do you think this advantage willkeep some department stores like Target or Wal-Mart in acompetitive position to compete with Amazon? Discussbriefly