1. EconConsultants estimates that the demand curve for your firm's product is: Q = 240 - 5P where Q is sales in thousands and P is price per unit (in dollars). Your firm currently charges a price of $28/unit. You have been asked to make a short-run price recommendation. If the firm's goal is tomaximize revenues, you should recommend that the firm:

a. Raise the price to $36/unit.

b. Double the price to $56/unit.

c. Lower the price to $24/unit.

d. Leave the price unchanged.

e. Lower the price to $12/unit.