Economic

D Question 30 2.5 pts A price customization technique where we set the price based on conditions such as quantity purchased, time of purchase, or method of payment is categorized as: O setting the price based on buyer characteristics O controlling the availability of pricing O setting the price based on transaction characteristics O managing the product-line offeringD Question 28 2.5 pts As a first major effort of a marketing campaign, Folger's Coffee worked with an advertising agency to develop their "Don't even wake up, unless it's for a great cup!" communication campaign, which focused on the unique construction of the product and the superior quality of the coffee it produces. The campaign was executed through a number of media channels, including print and online display ads in high end periodicals such as Vanity Fair and Wall Street Journal. The total cost of the marketing investment was $170,000, which, over a 6 month period, increased profits of the company from $980,000 to $1.400.000. Given this information, how would you determine the return on Folger's campaign? (you do not need to calculate anything for this question) message delivery of the campaign relative to message impact O message impact of the campaign relative to the message delivery O incremental profits gained relative to the cost of marketing investment & incremental revenue gained relative to cost of marketing investment O incremental profits gained relative to total revenue gainedQuestion 27 2.5 pts Which of the terms below do we use to describe a market activity where unauthorized sellers purchase products at a lower price in one country and illegally resell them at a higher price in another country? O black markets O side markets O arbitrage markets O gray markets O fuzzy markets