Economic

The report among other should include the following issues. 1. Critically analyse the supply side of the Scottish Whisky. In particular a. Identify the product, its internal differentiation and its producers. b. The product substitutes in the chosen target country. c. Both markets should be supported by statistical data. 2. Critically analyse the demand side of the target market. In particular: a. Identify the political and macroeconomic environment of the target market from both internal and external perspectives. b. Identify the microeconomics demand factors and trends. c. Both aspects should be supported by statistical data. 3. The practical analysis should be strongly supported by the economic theory. 4. Using the results of analysis above sketch initial proposal of project to exploit opportunities for profit on the market of your chosen country and create sustainable, profitable business.