Economics

1. Amy has a new furniture store. It would:

Select one:

a.

be legal for her to charge higher prices for women than for men.

b.

be legal for her to negotiate a price for each piece of furniture with each customer and charge higher prices for women than for men.

c.

be legal for her to negotiate a price for each piece of furniture with each customer and to give them a 20% discount if they agree to buy a second piece of furniture.

d.

be legal for her to give customers a 20% discount if they agree to buy a second piece of furniture.

e.

be legal for her to negotiate a price for each piece of furniture with each customer.

2. The difference between the percentage of dollar sales method and the competitive parity method of budgeting communication and promotion expenditure is that the first method is based on the absolute amount of dollars spent by competitors whereas the second is based on the market share of the marketer relative to that of all competitors.

Select one:

a.

True.

b.

False