Economics

43. As a result of winning a state lottery, an Ohio group of consumers became wealthy and subsequently changed their lifestyles. They were able to afford products, including luxury items, that they could not previously afford. This scenario suggests that these consumers have experienced this.

a. Upward social comparison

b. Downward social comparison

c. Upward social mobility

d. Downward social mobility

e. Nouveau richness

44. Whereas the ________ focuses on fulfilling the needs of target consumer markets more effectively than competitors, the ________ requires marketers to do that in a way that preserves and enhances the well-being of consumers and society as a whole.

a. marketing concept; societal marketing concept

b. consumer marketing concept; societal marketing concept

c. production concept; marketing concept

d. societal marketing concept; marketing concept

e. product concept; societal marketing concept

45. Which of the following statements regarding issues in localization versus standardization of global marketing practices is not true?

a. In many markets, promotional appeals take into account cultural values, beliefs, and customs.

b. Because of too many language and linguistic differences, global marketers make great efforts to retain original brand names and logos.

c. Laws are different across cultures, and some laws will have an impact on consumption behavior and marketing activities across cultures.

d. In some cultures, some consumers have stronger preferences for local brands.

e. Across cultures, products are customized to take into account the way consumers perceive and use a company's products.

46. Which of the following is not a reflection of the impact of popular culture on the marketing strategies of companies in the United States?

a. Use of social media influencers in marketing communications

b. Development of new products to satisfy consumer demand

c. Use of celebrity endorsers in advertising

d. Social movements such as 'Make-up free movement' and 'No-shave November'

e. Online distribution and 'Buy online pick up in store' policies

Provide explanation