Economics CAUTION: this topic can be emotional so be respectful at all times. Use examples and facts to support your opinion but do not disrespect your fellow students. Just because someone disagrees with you does not mean they are insulting you. Today we face a broad number of issues that are complicating businesses ability to market their products. Given the polarization in our society, discuss how certain "cause related marketing" messaging has impacted prospects for a chosen business (for instance a business who uses "Black Lives Matter" messaging in their promotions). Explain who you believe is their target market How changes in the external environment have impacted/changed their messaging How have these changes effected their acceptance by customers or changed their target customer within that market