1. What ethical principles are involved in this mini-case study? What laws or regulations are involved?

2. Do the beverage companies have an ethical duty to their stakeholders to make a profit?

3. Do the beverage companies have an ethical duty to comply with applicable laws?

4. Is targeting a consumer segment through marketing strategies ethical? Legal? Do the age or other demographics of the consumer segment affect your opinion?

5.  What are the ethical obligations of the federal agencies? What are their legal duties?

6.  Into which quadrant would you place the actions of the beverage companies before November 2010? After November 2010?