ECX3550 - ECX5550 - Business in Asia

Japan: Firm strategies for survival and growth

1) Do some independent research and discuss why UNIQLO has been able to emerge as a successful global firm. In particular, discuss: a. how it responded to changes in Japanese consumer preferences during the post- crash period? b. how it utilised globalisation of production in response to the high exchange rate and high Japanese wages? c. why it has been much more successful in Asia but not so successful so far in the West? d. what can it do to maintain profits if Chinese wages increase substantially?