ed Which statement is true of packaging? Multiple Choice It is generally an over-appreciated marketing tool that does not deliver significant return on investment. It can be used to reinforce brand image. It is a poor indicator of brand quality. It refers to all those elements of a brand that are not expressed in words. It cannot be directly controlled by upscale firms. Prev 1 of 18 BEB Next >

Which statement is true of packaging? Multiple Choice It is generally an over-appreciated marketing tooi that does not delver significant return on investment. It can be used to reinforce brand image. It is a poor indicator of brand quality. It refers to all those elements of a brand that are not expressed in words. It cannot be diectby controlled by upscale firms