Editing Challenge 9 Revise the following progress report, which has problems with number usage, capitalization, punctuation, spelling, and other writing techniques you have studied. Study the guidelines in the Grammar/Mechanics Handbook as well as the lists of Confusing Words and Frequently Misspelled Words to sharpen your skills. Your instructor may ask you to use your own name as the writer/editor. Delete these instructions.

To: Kendra Montgomery &..y@scantastic.com> From: Tim S..a@scantastic.com> Subject: Committee Progress Report Cc: Bcc:

Kendra,

As per your request my committee and myself has been working for the past 3 months to find or the creation of a new name for our company. This message is describing our progress.

Background: Because of the fact that many potential customers did not recognize our document-scanning service from our current name you and other members of management created a committee to investigate changing our name to one that is more better and meaningful. People are intrigued by the name Scantastic, however they don't relate it to our service. Our committee was charged with the task of develloping a process for finding a new name, and avoiding hiring a professional naming firm which could cost as much as 35 thousand dollars.

Work Completed: The first thing our committee did was get together and set goals for our new name. We wanted a name that (a) is easy to spell, (b) has between 10 and 12 letters (c) is easy to type on a keyboard and (4) reflects what we do. We then engaged in the activity of brainstorming internally. We created a list of 90 names, and checked it against available domain name's in WHOIS the Web domain directory. After we finished we were left with about 30 name's. We created three groups of ten and asked employees to force rank them. Next we selected a group of customers who we trusted; and conducted interviews that were in depth. We asked which names they liked, and why. From this set of interviews we were able to make a reduction of the list to 4 possible names.

Work to be Completed: Our next step will be to send a e-mail survey to our list of several thousand customers, and get there feed back. When we receive the results of that survey we should be able to group the responses in to positive and negative groups. We will then present our findings, and our name recomendation to you and the management council.

By April 1 you will have our final report with the committees recommended name. We are happy to be part of the search for a new company name; as we move forward to increase brand recognition of our document-scanning service. Please do not hesitate to let me know if you need more information.

Tim Shimoyama, Chair Renaming C..a@scantastic.com