EduPub, an educational publisher, has developed an analytics tool on its website, so it can track what customers are looking at and how long they spend looking at each product. Which of the following characteristics of digital marketing does this scenario best describe? addressability control O accessibility interactivity connectivity Clothing Horse, an online clothing boutique, installs cookies on a user's computer that allows the company to identify when the user returns to the website. Which of the following characteristics of digital marketing does this scenario best describe? control interactivity addressability connectivity accessibility