EFAS Table for Whole Foods Market (2016)

Please provide weight, rating and comments to why you can support the weight and rating.

Rate on scale of 1-5, with 5 being outstanding and 1 being poor

Opportunities

a. Economical intergration of European Community

b. Increased attractive in Organic Foods

c. Brand Image sponsored by local community events.

d. Online Retailing

THREATS

a. Local grocers increase in organic options

b. Increased government regulations

c. Customer Spending (Whole Foods high prices: "Whole Paycheck"