1. Effective explanation of the customer/marketproblemthat needs solving and/or theneedfor the innovation (15%).Is it solving a real- world problem? generated idea (10%).What is your value proposition?
2. Brief discussion of the proposed business model for the idea.Include the business model canvas and describe the elements.(10%).
3. Brief discussion of the key interrelationships in the business model that will support the success of the idea (15%).
4. Critical success factors to be managed during the execution of the idea (15%).
5. Identification of critical risks and assumptions (10%).
6. Evaluation of the overall feasibility (product/service, target market,

organisational and financial feasibility) of the idea (15%).

1. Quality of written submission, minimum of 6 relevant peer-reviewed journals and APA referencing format (10%).