Effective selling in international business-to-business and consumer markets involves a wide range of tasks and skills, but it is likely that local people will be more effective than home-based representatives in understanding the subtleties of the negotiation process as they apply within the local business culture because they will ____ Question 9 Answer a. possess the specialist knowledge required. b. be more enthusiastic and focused on the task. c. have cultural empathy. d. understand the firm's processes and systems more intimately. e. have fluent language skills and an intimate knowledge of the culture of the country