Effectively communicating the strategic vision to lower-level managers and employees has the value of keeping company personnel well-informed about the company's strategic intent and long- term strategic plans. O making it easier for top executives to set stretch objectives and develop a balanced scorecard. O helping rally organization members to offer good ideas and suggestions for improving the company's strategy and operating practices. O enlisting the commitment of company personnel to actions that get the company moving in the intended direction. winning their enthusiastic commitment to actions that boost company profitability.