Efforts related to collecting data on the social media engagement of the target consumer is considered Digital marketing data collection Social media monitoring Social media listening Environmental scanning True or False: Sales by new versus returning customers is an important metric commonly tracked by organizations. True False Data resulting from digital advertising is considered a part of Social media listening data Social media monitoring data Digital marketing data Digital multimedia The effort to gauge online sentiment is considered Digital marketing date collection Social media monitoring Social media listening Emvironmental scanning True or False: If data collected through secondary means do not fit the questions researchers are trying to answer, the data should not be used at all. True False