E'I'HHI'EU 1' '1' W U The second strategy promotes the product by offering 25% off coupons in the Sundayr newspaper supplements, with a projected 15 percent redemption rate on sales revenue. EFI would hire a marketing oonsultant for $5,000 to design a one-quarter page, two-dolor coupon advertisement. The coupon would be distributed in The Sunday newspaper supplements at a cost of $195,000. Based on prior experience, EFI expects the following additional sales from This form of advertisement. Expected sales Probability $500,000 10% 000,000 2 5 700,000 35 300,000 20 000,000 10