EKY8-2. Business Decision Case Hall Manufacturing Corporation makes a new high-tech adhesive in a single process that blends and bottles die product, which currently sells for $20 per gallon. Market demand for the product seems good, but management is not satisfied with the product's seemingly low profit margin and has sought your advice. Because of its concern, management has allocated a $60,000 fund for a program of product promotion or cost reduction, or both. Members of the firm's controller's office and marketing staff have identified the following three possible plans