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El grupo iniciar el diseo de la estrategia creativa. Estrategias de publicidad Estrategia creativa Determinar la estrategia de copy o mensaje. De haber ms de
El grupo iniciar el diseo de la estrategia creativa. Estrategias de publicidad Estrategia creativa Determinar la estrategia de "copy" o mensaje. De haber ms de un mensaje, especificar el orden de prioridad. Determinar la estrategia visual (atractivo visual: colores, fotos, elementos visuales que identifiquen)
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Operations Management An Integrated Approach
Authors: R. Dan Reid, Nada R. Sanders
7th Edition
1119497388, 978-1119497387
