Elaborate business model canvas of BMW?

BUSINESS MODEL CANVAS KEY PARTNERS Visionairies Other car companies (e.g. Toyota) Supply chain partners R&D IT companies COST STRUCTURE Innovation and exploration KEY ACTIVITIES Sales, marketing, and production Accelerating the pulse of the time (i Visions) Innovating for a better driving experience KEY RESOURCES Efficient Dynamics (fuel down, pleasure up) Production Develop future the mobility (cc) O DESIGNED BY BUSINESS MODEL FOUNDRY AG This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. http://creativecommons.org/licenses/by-sa/4.0 or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BMW Brand Agile Manaufac- Talented people turing System Sales & Marketing VALUE PROPOSITION Ultimate driving experience Connected Drive: reach destination on time and relaxed Remote services (find car, lock, comfort) BMW People training 1,2,3,4,5,6,7, X, M Series Active Cruise Control with Stop & Go Connected Drive, parking and charging included Full-electric 13, 18 (hybrid) Car sales REVENUE STREAMS CUSTOMER RELATIONSHIPS Always by your side, at your service CHANNELS Online rental booking Co-Pilot Driver Assistance Love brand (car for life) Re Service & Maintenance Dealers 3rd party mobility service providers M Personal Mobility Assistant BMW Connected Leasing fees CUSTOMER SEGMENTS Perfor- mance-driven, quality-minded people Urbanites and conscious people, sports, life) Rental fees Strategyzer strategyzer.com