Eleanor Weatherill runs a small business in South Yorkshire selling high quality pens and stationery. The price of a typical fountain pen she sells starts at around 100. Her most expensive pens sell for over 1,000. Since she launched her website in 2005 her online sales had steadily increased. However, during 2008 the strengthening of the pound against the US dollar led to a reduction in sales to customers in the US. Which strategy below would not be appropriate to deal with this situation? Select one answer.

A. Increase advertising in US specialist pen magazines

B. Increase the price of pens in pounds

C.Reduce price of pens in pounds

D. Offer free postage and packaging to US customers