ELECTRO Ltd produces the DEV, a DVD player, which it sells to discount stores throughout Australasia. Although this player is significantly less expensive than similar products sold by ELECTROs competitors, the DEV offers only 20 gigabytes of storage capacity, compared with 60 gigabytes offered by ALFA, the product of a competitor. Further, the DEV has experienced production problems involving significant rework costs. ELECTROs management would like to improve quality and decrease costs by improving processes and training workers to reduce rework. ELECTROs managers believe that the increased quality will increase sales. ELECTRO Ltd. believes that continuously improving its production processes and having satisfied employees are critical to implementing its strategy in 2021.

Required

1. Identify and briefly explain ELECTROs 2021 strategy.

2. Indicate two measures that you would expect to see under each perspective in ELECTROs balanced scorecard for 2021. Explain your answer using a strategy map.