Electro-Compu is a multinational technology company that manufactures and distributes consumer electronics and competes in the fast-paced technology industry. The company has employed a strategic management approach to align its resources and capabilities with its short-term goals to remain competitive.

It is also looking forward to designing a strategy to achieve its long-term goals. In recent years, due to the pandemic, the company has faced challenges posed by shifting business environment dynamics, such as increased competition, economic uncertainty, and consumer preferences.

Question:

Critically discuss the above scenario and various challenges the company has encountered in aligning its long-term goals due to environmental dynamics. Also assist on how to align the strategy to the changing dynamics by devising an appropriate strategic plan guided by key characteristics of a strategic plan.