Electronic Commerce Websites Efficiency

Bahrain Expo is a mediumsized Electronic Commerce company, manufacturing and selling give away gifts. The company, with a total of 60,000 registered customers, is doing reasonably well but could do far better if it enhanced its website. The president of the company called in a research team to study the efficiency of their website and to make recommendations on the needed enhancement.

The initial review of the literature reveals that, Ecommerce websites presents and sells products online or simply over the net. There is a wide variety of Ecommerce sites, selling almost everything from food to clothes to websites themselves. Whether you want to evaluate your own website or that of a competitor, it is important to get a view of a website to determine its value. Factors influencing ecommerce efficiency might include:

• Content
• Functionality
• Attractiveness
• Authenticity
• Advertisements

Q1 [10 Marks, Each 5]

1. Briefly describe different methods of sampling
2. What is the size of sample for the above case?

Q2 [12 Marks, Each 6]

1. Develop the research theoretical framework for the above case study (LO: A1, A2, B1, C1, C2, D1)
2. Develop your research hypothesis for the above case study (LO: A1, A2, B1, C1, C2, D1)